Current State
Understand where you are.
Diagnose capability gaps, interview leadership, assess organisational readiness, conduct interviews and surveys with client and customer base.
How We Work
We operate upstream of execution. Strategy first, tactics second. You can engage us for:
- Strategic definition only
- Strategy plus execution through our partner network
- Ongoing strategic oversight as you implement
Every deliverable is designed to be actionable for leaders, usable by teams and ready for implementation.
Internal Alignment and
Operating Model
A structured approach to business strategy and organisational alignment.
Learn MoreYour business needs internal alignment before external execution. BusinessState™ addresses:
- Organisational structure and governance
- Business model definition and optimisation
- Mergers and acquisitions (M&A) integration planning
- Exit strategies and transition planning
- Operating rhythm and senior advisory
- Culture and values alignment
- Strategic planning and prioritisation
- Executive alignment and leadership development
- Audience profiling and customer surveying
Your business must support what your brand promises.
The Framework
We guide you through three phases:
Transitional State
Define where you’re going.
Build strategic roadmap, refine operating model, clarify value proposition.
Future State
Activate the change.
Create alignment tools, plan internal communications, enable leadership.
Use Cases
Preparing for growth, managing structural change, aligning leadership teams, expanding across borders or business units.
Deliverables
- Strategy playbooks and executive summaries
- Implementation toolkits and frameworks
- Board presentations and leadership briefs
- Workshop outputs and decision records
- Coaching and advisory support
Market Positioning and Brand Architecture
A structured approach to brand strategy and market positioning.
Learn MoreYour brand must reflect your business strategy and connect with the right audiences. BrandState™ addresses:
- Brand positioning and competitive strategy
- Brand narrative and messaging
- Naming and verbal identity
- Tone of voice and language systems
- Communications strategy and channel planning
- Audience profiling and customer surveying
- Brand architecture and portfolio strategy
- Visual identity and creative direction
- Business and brand alignment
Your brand must reflect what your business can deliver.
The Framework
We guide you through three phases:
Current State
Understand your brand today. Audit existing brand, gather stakeholder insights, analyse competitive landscape, conduct interviews and surveys with client and customer base.
Transitional State
Define your brand position. Develop strategy, refine architecture, establish positioning.
Future State
Take it to market. Plan activation, build communications strategy, prepare for execution.
Use Cases
Brand refresh, merger or acquisition integration, new venture launch, scaling existing brands, preparing for investment, repositioning in market.
Deliverables
- Brand positioning and strategy frameworks
- Messaging and tone of voice guidelines
- Visual identity systems and brand guidelines
- Implementation tools and activation plans
Stage 01
Initial Assessment
A diagnostic engagement to understand your current state and recommend strategic pathways:
- Leadership interviews and stakeholder diagnostics
- Business model and capability assessment
- Market position and competitive analysis
- Strategic priorities identification
- Recommendations for ongoing support
Stage 02
Annual Retainer
Ongoing strategic leadership integrated with your executive team:
- Attend leadership meetings and strategic planning sessions
- Provide strategic counsel to CEO and executive team
- Challenge assumptions and identify blind spots
- Connect business strategy to brand and market positioning
- Oversee major initiatives and transformation programs
- Act as external perspective when internal teams are too close
How It Works
We integrate with your leadership team on a retainer basis. Monthly sessions, quarterly planning, ad-hoc counsel when decisions matter. You get C-suite strategic thinking without the C-suite salary.
This is value-based fractional executive leadership, not hourly consulting. Engagement rhythms are tailored to your needs.
Who This Suits
- SME businesses requiring senior strategic capability
- CEOs without a strategic peer to pressure-test thinking
- Leadership teams managing growth or transformation
- Businesses between stages who need guidance
- Organisations with execution strength but strategic gaps
We can effectively service 6-10 retainer clients, ensuring each receives the attention and strategic oversight they need.